Vote for Homie

It’s hard being the new kid in town.

Art Director, Homie – “Vote for Homie” Campaign (2018)
I led creative direction for Homie’s bold and unconventional launch campaign in the Arizona real estate market. The “Vote for Homie” initiative cleverly mimicked political advertising to generate buzz, using yard signs, a spoof campaign website, and social media to drive traffic and brand awareness. Despite controversy, the campaign earned widespread attention and delivered measurable success—tracking an 86:1 return on investment while establishing Homie as a disruptive force in a competitive market.